Home » News&Trend » I 100 BRAND migliori del 2013: la classifica

I 100 BRAND migliori del 2013: la classifica

Cambio di posizione sul podio, dopo 13 anni consecutivi Coca-Cola ha infatti perso il primo posto in favore di Apple e di Google quest’anno piazzato al 2°. Forse c’era d’aspettarsela!

Interbrand ogni anno pubblica la classifica dei migliori 100 brand mondiali. Per il 2013 il valore totale di tutti i 100 Best Global Brands è di 1.500 miliardi dollari – un aumento record dell’8,4 per cento rispetto al valore totale dei 100 Best Global Brands nel 2012. Ecco la classifica:

I 100 BRAND PIÙ FAMOSI DEL 2013

Posizione 2013 Posizione 2012 Marchio Nazione Settore Valore Brand (Mil. $) Variazione del Brand
1 2 Apple United States Technology 98,316 28%
2 4 Google United States Technology 93,291 34%
3 1 Coca-Cola United States Beverages 79,213 2%
4 3 IBM United States Business Services 78,808 4%
5 5 Microsoft United States Technology 59,546 3%
6 6 GE United States Diversified 46,947 7%
7 7 McDonald’s United States Restaurants 41,992 5%
8 9 Samsung South Korea Technology 39,610 20%
9 8 Intel United States Technology 37,257 -5%
10 10 Toyota Japan Automotive 35,346 17%
11 11 Mercedes-Benz Germany Automotive 31,904 6%
12 12 BMW Germany Automotive 31,839 10%
13 14 Cisco United States Technology 29,053 7%
14 13 Disney United States Media 28,147 3%
15 15 HP United States Technology 25,843 -1%
16 16 Gillette United States FMCG 25,105 1%
17 17 Louis Vuitton France Luxury 24,893 6%
18 18 Oracle United States Technology 24,088 9%
19 20 Amazon United States Retail 23,620 27%
20 21 Honda Japan Automotive 18,490 7%
21 23 H&M Sweden Apparel 18,168 10%
22 22 Pepsi United States Beverages 17,892 8%
23 24 American Express United States Financial Services 17,646 12%
24 26 Nike United States Sporting Goods 17,085 13%
25 25 SAP Germany Technology 16,676 7%
26 28 IKEA Sweden Home Furnishings 13,818 8%
27 27 UPS United States Transportation 13,763 5%
28 36 eBay United States Retail 13,162 20%
29 34 Pampers United States FMCG 13,035 15%
30 29 Kellogg’s United States FMCG 12,987 8%
31 31 Budweiser United States Alcohol 12,614 6%
32 33 HSBC United Kingdom Financial Services 12,183 7%
33 32 J.P. Morgan United States Financial Services 11,456 0%
34 39 Volkswagen Germany Automotive 11,120 20%
35 30 Canon Japan Electronics 10,989 -9%
36 37 Zara Spain Apparel 10,821 14%
37 35 Nescafé Switzerland Beverages 10,651 -4%
38 38 Gucci Italy Luxury 10,151 7%
39 42 L’Oréal France FMCG 9,874 12%
40 41 Philips Netherlands Electronics 9,813 8%
41 43 Accenture United States Business Services 9,471 8%
42 45 Ford United States Automotive 9,181 15%
43 53 Hyundai South Korea Automotive 9,004 20%
44 48 Goldman Sachs United States Financial Services 8,536 12%
45 51 Siemens Germany Diversified 8,503 13%
46 40 Sony Japan Electronics 8,408 -8%
47 44 Thomson Reuters Canada Media 8,103 -4%
48 50 Citi United States Financial Services 7,973 5%
49 52 Danone France FMCG 7,968 6%
50 47 Colgate United States FMCG 7,833 2%
51 55 Audi Germany Automotive 7,767 8%
52 69 Facebook United States Technology 7,732 43%
53 46 Heinz United States FMCG 7,648 -1%
54 63 Hermès France Luxury 7,616 23%
55 60 adidas Germany Sporting Goods 7,535 12%
56 57 Nestlé Switzerland FMCG 7,527 9%
57 19 Nokia Finland Electronics 7,444 -65%
58 61 Caterpillar United States Diversified 7,125 13%
59 58 AXA France Financial Services 7,096 5%
60 68 Cartier France Luxury 6,897 26%
61 49 Dell United States Technology 6,845 -10%
62 59 Xerox United States Business Services 6,779 1%
63 62 Allianz Germany Financial Services 6,710 8%
64 72 Porsche Germany Automotive 6,471 26%
65 73 Nissan Japan Automotive 6,203 25%
66 64 KFC United States Restaurants 6,192 3%
67 56 Nintendo Japan Electronics 6,086 -14%
68 65 Panasonic Japan Electronics 5,821 1%
69 66 Sprite United States Beverages 5,811 2%
70 NEW Discovery United States Media 5,756 0%
71 54 Morgan Stanley United States Financial Services 5,724 -21%
72 84 Prada Italy Luxury 5,570 30%
73 75 Shell Netherlands Energy 5,535 16%
74 74 Visa United States Financial Services 5,465 11%
75 70 Tiffany & Co. United States Luxury 5,440 5%
76 77 3M United States Diversified 5,413 16%
77 82 Burberry United Kingdom Luxury 5,189 20%
78 67 MTV United States Media 4,980 -12%
79 78 Adobe United States Technology 4,899 8%
80 85 John Deere United States Diversified 4,865 15%
81 79 Johnson & Johnson United States FMCG 4,777 9%
82 83 Johnnie Walker United Kingdom Alcohol 4,745 10%
83 87 Kia South Korea Automotive 4,708 15%
84 76 Santander Spain Financial Services 4,660 -2%
85 NEW Duracell United States FMCG 4,645 0%
86 81 Jack Daniel’s United States Alcohol 4,642 7%
87 71 Avon United States FMCG 4,610 -11%
88 91 Ralph Lauren United States Apparel 4,584 14%
89 NEW Chevrolet United States Automotive 4,578 0%
90 80 Kleenex United States FMCG 4,428 2%
91 88 Starbucks United States Restaurants 4,399 8%
92 92 Heineken Netherlands Alcohol 4,331 10%
93 89 Corona Mexico Alcohol 4,276 5%
94 86 Pizza Hut United States Restaurants 4,269 2%
95 90 Smirnoff United Kingdom Alcohol 4,262 5%
96 96 Harley-Davidson United States Automotive 4,230 10%
97 94 MasterCard United States Financial Services 4,206 8%
98 99 Ferrari Italy Automotive 4,013 6%
99 98 Moët & Chandon France Alcohol 3,943 3%
100 100 Gap United States Apparel 3,920 5%

 

 

Comments

comments

About Luca Cappello

Check Also

VIDEOGAME: un’industria per valorizzare il proprio brand

I videogiochi sono davvero un’industria culturale? Sono media a tutti gli effetti come televisione e ...

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *

chiudi

Immagini

GRATIS

40 SITI WEB PER SCARICARE

I siti elencati di seguito sono stati testati da me personalmente, quindi non vi resta che cercare le immagini per la categoria che vi interessa e utilizzarle liberamente

Scarica il Pdf

Anch'io odio lo Spam!

CLOSE

Complimenti!

Controlla la tua email!

n.b se non dovessi ricevere l'email controlla nella cartella Spam